Covered came to Webbington with steady but flat organic traffic sitting around 670 monthly visits. Through a content-led SEO build targeting high-intent insurance keywords, traffic climbed to a peak of 1,654 monthly visits. That is a 147% increase in 14 months. The site now holds position 1 for branded terms and position 4 for "insurance solutions," a competitive non-branded keyword with 2,000 monthly searches.
Thinkaidium entered the market as a mortgage CRM platform with strong brand recognition but limited non-branded search visibility. Webbington built out the SEO architecture to capture category-level keywords. The site grew from 1,023 monthly visits to a peak of 2,156. It now holds position 1 for "loan pipeline management software" and position 2 for "mortgage pipeline management software," two high-intent buyer keywords in a competitive fintech category.
Lendware launched with no organic footprint in December 2025. Within 90 days the site was pulling traffic from competitive mortgage marketing keywords, reaching 94 monthly visits by March 2026. More importantly, it is already holding position 4 for "mortgage marketing tools" and sitting on page two for "mortgage marketing" (1,100 monthly searches, difficulty 10), a keyword worth owning for any company in its space.
Results vary based on engagement scope, domain authority, and content velocity. All traffic data sourced from Ahrefs.