Why a retainer beats a relaunch
Most B2B companies relaunch their website every 18 to 24 months. The cycle is always the same: new agency, new design, new CMS, new content. Then the traffic flatlines again and the cycle repeats. The problem is not the site. The problem is the absence of a system that keeps the site earning after launch.
The Growth Retainer is that system. It is not a maintenance contract. It is a monthly publishing and optimisation cadence that compounds over time. The longer it runs, the more content you have indexed, the more keywords you rank for, and the more pipeline your site generates.
What is in the retainer
Every month, the Growth Retainer covers:
- ✓ 10–20 optimised pages published via Gen-SEO (generative search optimization: content built to rank in both traditional search and AI-powered tools like ChatGPT and Perplexity)
- ✓ Indexation rate monitoring: target 80% or better at 30 days
- ✓ Internal link graph maintenance: every new page connected to existing content
- ✓ Technical SEO upkeep: Core Web Vitals, crawl errors, schema validation
- ✓ Link acquisition: targeted outreach for high-authority backlinks
- ✓ CRO experiment queue: A/B tests on conversion-critical pages
- ✓ Monthly growth review: what moved, what did not, what changes next month
How reporting works
Monthly reporting covers three things: indexation rate on new pages, organic traffic by content cluster, and pipeline contribution by channel. We do not report on page views or bounce rates unless they are tied to a conversion hypothesis. You always know what is actually moving.
Every month ends with a growth review call. We walk through what published, what indexed, what ranked, and what we are testing next. You get a clear picture of the system, not a dashboard you have to interpret yourself.
The entry point
The Growth Retainer is designed to follow a Build Sprint. The site needs to be built right before the retainer can compound. If you already have a site, we start with the $400 Discovery & Diagnostic to assess whether it is retainer-ready. Most sites need some technical SEO remediation before a publishing cadence makes sense. We will tell you exactly what that looks like before you commit to anything.
There is no lock-in. The retainer runs month to month. Most clients stay because the results compound. Not because they are contractually obligated.
