Most B2B sites look good and grow slow
Every B2B company we talk to has the same story: they invested in a redesign, launched it, watched organic traffic flatline, and now they are debating a rebuild. The problem is not the design. It is that the site was never built to be an engine.
We build the engine. Information architecture that supports Gen-SEO publishing. Schema markup on every template. CMS scaffolding that lets your team ship pages in hours instead of weeks. Analytics tied to pipeline, not vanity metrics.
What is included
This is the flagship Webbington build. B2B and SaaS companies get the full growth system: architecture, publishing, and attribution.
- ✓ Information architecture and page inventory tied to your ICP
- ✓ CMS scaffolding for programmatic and Gen-SEO publishing
- ✓ Schema.org on every template (Organization, Product, FAQ, HowTo, etc.)
- ✓ Core Web Vitals compliance on all templates
- ✓ Analytics event taxonomy (GTM + GA4) tied to pipeline stages
- ✓ 10+ Gen-SEO content templates ready to publish at launch
- ✓ Migration and redirect management (with search visibility preserved)
- ✓ Growth retainer for 10–20 pages/month + CRO experiment queue
