Why most law firm websites do not book cases
Most law firm sites read like a brochure. Attorney bios, a stock photo of a courthouse, and a contact form buried in the footer. That does not rank and it does not convert. The firms winning search traffic today have a real page for every practice area, every city they serve, and every question their prospects type into Google.
We build that structure into your site from day one. Practice-area landing pages, city and county pages, attorney profile schema, and a consultation flow that gets prospects on your calendar instead of stuck in an inbox.
What is included
Every law firm build ships with the pages, schema, and content templates you need to compete for the queries that actually book cases.
- ✓ Practice-area pages structured to rank (personal injury, family, criminal, etc.)
- ✓ City and county service-area pages with LocalBusiness schema
- ✓ Attorney bios with Person schema and consultation booking
- ✓ Case-result pages and testimonial schema (bar rules respected)
- ✓ Fast, mobile-first design that hits Core Web Vitals
- ✓ Content playbook: FAQs, blog posts, and glossary tuned to your practice
- ✓ Google Business Profile setup and review capture flow
- ✓ Optional video (TX only): attorney intro reels and testimonial shoots
